Miguel Correa

I loved working on this one. Whistling yo-yos are a thing of the past, until YoYoFactory decided to bring this dated gimmick back in the form of a modern high performance yo-yo. The creative was easy on this one, we’re blending the ‘then’ with the ‘now’. Back To The Future is the perfect backdrop for this video. The owner of YoYoFactory had a friend who was a serious movie memorabilia collector, who just happened to own a DeLorean. He told us a story how he was still bitter about being outbid the year before on buying the batmobile from Tim Burton’s version of the film. Oh and the Nike’s in the video had just come out, so Back To The Future was topical and in the news because of the $3,000 price tag on the shoes. I think Marketing Director at YoYoFactory, a Nike collector, just wanted an excuse to write off a pair of the shoes.