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Tracking Your Leads
The purpose of this video was for an upsell campaign for one of our freemium software products for multifamily housing. We restrict them to only tracking one lead source. This is a visual representation of what it would be like to take that literally, tracking a lead throughout their day. The creative on this was a collaborative effort, with my major contribution, aside from production, was reeling in and sculpting the rapid ideas coming from the team.